March Appness Championship: myEMAapp.com’s Custom Smartphone Application vs. Mass Notification Systems
Mass Notification Systems:
This method has been used for years by cities, universities and other communities. It combines multiple forms of communication, and pushes emergency notifications through those that “Opt-in” to the system. These mass notifications are sent out via SMS text messages, voice calling and email.
myEMAapp.com’s Custom Smartphone App:
A smartphone app utilizes the latest mobile technology to connect with citizens in a form that they are familiar with. A smartphone app can leverage technology to notify citizens of emergencies, news or other information through push notifications. It updates a community with real time information, and can include a variety of features that an individual emergency management agency wants to include in their custom app.
The Final Comparison:
- Opt-In Only
- Can be Slow For High Volume Notifications
- User Information Can Become Outdated Quickly
- One Way Communication
- Only Provides “Emergency” Notifications
- Immediate Updates
- Automatic Enrollment
- Two Way Communication
- Always With The User
- Can Provide More Than Notifications
How myEMAapp.com prevailed:
A smartphone app can overcome each of the problems that a mass notification system faces. First, an app’s push notifications doesn’t rely on accurate contact information, as long as a citizen downloads the app the message will go directly to their phone.
There is not a more cost effective and targeted technology that allows your agency to engage, empower and inform your citizens before, during and after an emergency.